Category Archives: Essentials In-Store

Valentine’s Day is coming to Essentials! (And we’re getting crafty.)

We view holidays as an excuse for craft projects and Valentine’s Day is prime for getting our craft on.

Not so crafty? That’s okay. We’ve got plenty of cards, gifts, wrapping paper, ribbon and more so you can be sure to spoil your sweetie appropriately.

And yes, everything’s better in Hipstamatic!

Celebrating LOVE at Essentials (and our new window display!)

Hello from Essentials! Yes, this blog has had a bit of hiatus but now that the holiday season is over, we can return to normal. And get ready for LOVE.

Today, some photos from our newest window, a celebration of marriage featuring a collaboration between Essentials, the wonderful Sandra Costello of Studio SMC Photography, and Pearl Bridal Boutique, a terrific source for stunning wedding fashions.

Essentials’ addition to the mix? Our wide array of paper goodness. Invitations, programs, banners, thank yous, labels, table cards – we could go on and on.

Our favorite part? The chance to work with some other terrific local business, supporting one another and showcasing the variety of services available in our little Valley. Remember – shop local!

Happy Faux Halloween!

Yesterday was our Halloween Rewind in Northampton and boy, folks came out in amazing numbers. Honestly-we’ve never seen this many people come through the store for downtown trick-or-treating.

We managed to take a few shots of our favorite costumes. Hope you all had fun and thanks for coming in!

We love this particular Pippi for so very many reasons.

This handmade R2D2 costume is just perfect!

The sister/brother duo of M&M and Eminem.

For pure creativity, this kid may have been my favorite. The Press-complete with press passes, cameras, and a plaid tie. Love it!

Cute babies in outfits. Works every time. Especially when it’s twins!

There were candy lines for most of the afternoon.

Yeah-this frog costume was amazing. Whoever made this – kudos to you!

Out on the streets, these guys did a bit of a Jabbawockeez thing.

Don’t watch ABDC? Ask your kids.

Thanks again for coming and we will see you next year!

Does Essentials still sell Kid’s Clothes?

This is question we’ve been asked a lot lately, and I thought it was time to let you, our loyal shoppers, know what’s going on in the world of children’s clothing at Essentials.

The quick and easy answer is YES! We still sell children’s clothing and we have some in stock right now.

As many of you have noticed, however, our clothing selection has been a bit slimmer than usual. There’s a few reasons for that. While we’re working to increase the selection as best we can, there are some things I thought I would share with you. .

The first reason has to do with something truly upsetting for me because it means the end of the perfect underwear my child has been wearing since he turned three. What will I do without his favorite undergarments!?!

Yup. Claesen’s, the fantastic brand from Holland that you have all come to love, is no longer distributing in the United States. Due to a massive fire in their European warehouse, Claesen’s lost the bulk of their inventory and have been unable to fulfill their Fall orders. In addition, they made the decision to leave the U.S. market while they rebuild their business. They will, of course, keep us apprised of any changes and let us know when and if they decide to re-enter the U.S. market.

Because of the timing on all of this, it means we were too late to replace the missing Claesen’s with items from another vendor.

In case you don’t know how the system works, we place our seasonal orders at least 6 months in advance. That means that when it’s freezing cold in the winter, we’re already choosing what you might like next summer. And yes, that is as tough as it sounds.

Right now, we are still awaiting some of our Fall orders from vendors like Green Baby, and will let you know when things arrive.

The second reason for our slimmer clothing section right now has to do with the way some vendors sell their clothing. Several of our vendors carry their clothing in bundled selections. As retailers, we pay a certain amount and receive a variety of clothing in assorted sizes. When we purchase clothing that way, we do not have the opportunity to choose individual items.

As you know if you know the store at all, Colette and I are pretty picky. We want what we want, and have a sense of what will sell best in the store. With vendors who make the decisions for us, it’s tough because we can’t make the choices we feel might be best for our customer.

This is something we are increasingly conscious of as we purchase our clothing for the store. As we all know, people are increasingly thoughtful about every purchase they make. We need to make sure that every item we bring in to the store will work for you. And if that means we have a smaller selection until we can find just the right thing, so be it.

Currently, Colette and I are also working on increasing our selection of Organic clothing, and love that there are now more options. I will keep you posted on new lines as they come in, and as always, thank you for your continued support.

It’s a banner day at Essentials!

Occasionally, I like to showcase some of the fantastic signage made by our amazing staff. We are so dang lucky to have such creative folks to share our days with.

Come visit Essentials soon, and spy the crafty bits and pieces hidden in nooks and crannies all over the store.

Matryoshka Doll Magic you really CAN do yourself.

Matryoshka dolls

For those of you who saw our blank Matryoshka dolls in the store and couldn’t figure out how to do them yourself, some inspiration. (via)

Matryoshka dolls

Matryoshka dolls

Matryoshka dolls

Matryoshka dolls

Matryoshka dolls

Bargain Bonanza-The adventure continues

In which our heroines debate the best means of advertising Essentials’ BIG SALE. (To see parts 1 and 2, visit the Essentials’ Facebook page please.)

Northampton Needs Our Ideas, Part 2

Here is the second letter I wrote to Mayor Clare Higgins regarding the issues I see facing downtown Northampton. (To see Part 1 of this post, visit Northampton Needs Our Ideas, Part 1.)

Again, I invite you to share your ideas with the local downtown businesses you love. Let’s work together to make positive change in our town!

9 February 2011

Mayor’s Office-Room 12

City of Northampton

210 Main Street

Northampton, MA 01060

Dear Mayor Higgins,

Nearly seven months ago, I sent you a letter, dated July 16, 2010, penned in desperation. I wrote as a business owner, a valley resident, a mother, and a staunch advocate of locally-owned business.

In the seven months since I wrote that letter, which, on July 27th, I confirmed that you did indeed receive, I have heard nothing. (I have enclosed a copy of the original letter here.)

In my first letter, I detailed the numerous issues that face me as a business owner in downtown Northampton, and in the seven months since then, things have only gotten worse.

Let me give you a few examples.

This past Friday the 4th of February, one of my employees was unable to remove her car from the delivery door we have in our Kirkland Avenue entrance because, as she was told by the police, it was now a part of a crime scene. All of my employees immediately felt unsafe because the police were unable to tell them what had happened. In addition, the employee who could not move her car was forced to walk home in the dark, icy sidewalks and all. When I called the police on Monday, hoping for some information regarding the incident, I was informed that someone who considered himself to be living in the alley had, inebriated, fallen down and was now in the hospital. It remains unclear whether there was an act of violence involved as well but now, I require that my employees only go to the alley in pairs.

This past Monday, I drove to work early, glanced to my right while driving under the Market Street overpass, and there were 5 men, already intoxicated and some having seemingly passed out. This was the same place several of my employees have to walk under to come to work. These are the same men who beg for spare change in front of my store. One of the men I also recognized from a September incident when he passed out on the bench in front of Sweeties, requiring yet another call to the Northampton Police non-emergency number.

This morning, I went to get my hair cut. It was a lovely way to start my day, until I left the salon and listened as two men in front of Starbucks screamed expletives at one another, one using the “N” word repeatedly. As I passed, one of them turned to me and yelled, “Can you believe this ‘N…?” Did this make me feel like strolling the street? Doing a little casual shopping? Absolutely not. Instead, I put my head down, walked straight to my store, ignoring the stores along the way and trying not to make eye contact with the other transients hanging out along my path.

There are many more examples I can provide as I keep a comprehensive log of each event. There was the man who threw a vodka bottle at one of my employees and then began vomiting profusely in the very area we use for product deliveries.

There was the man stretched out in the alley as my associate and I juggled cars and boxes of product we needed to move. It was late in the afternoon and the man, who was quite inebriated, had been there for several hours already, since my employee had arrived at noon. He refused to move as we attempted to conduct our business, and then yelled at us for disturbing him, asking if we were “leaving or parking or what??” His tone was aggressive, and I insisted that my employee not remain in the alley alone.

With businesses like mine still suffering from the economic downturn, we cannot afford to lose further customers. Northampton, a place I have loved, has developed a reputation as a place that is both unfriendly and unsafe.

Last weekend, my mother, who lives in New York, was visiting and came to Northampton to get her hair cut at Salon 241. What she said upon returning to my home truly alarmed me. “Syd, if you didn’t have a store in Northampton, I wouldn’t go there. It’s just too gross.” This from a woman who has spent her entire life navigating an infinitely more complicated city!

I congratulate the BID on their efforts to bring more people to downtown, the upcoming Ice Art Festival for example. Until these other issues are resolved, however, downtown retailers face an uphill battle and we will lose more and more, both as businesses and as a city.

In my initial letter, I proposed that we meet, and that there be a way for us to think through and process how to solve these issues. It is now clear to me that this is not something you are interested in. What then, would you propose that shop owners do? I am at a loss, and at a point where the damage to my business could be irreparable.

I do hope that you will choose to respond to this letter.

Sincerely,

Sydne J. Didier

Owner, Essentials

Northampton Needs Our Ideas, Part 1

Over the past several months, I’ve spent some time writing about the challenges facing small, independent retailers. And it’s time for me to do so again, with an issue facing the town of Northampton where my store is located.

Let me start by saying a few things. As an employer, my primary focus is the health, safety, and well-being of my employees. It’s not the money or the stuff–it’s the people.

Increasingly, I feel that my ability to ensure the safety and security of my staff is threatened.

The issue is this: As a town with a reputation for acceptance and personal freedoms, we attract a diverse crowd. That’s great. It’s why we live here, why we chose to live here, and why we love it.

Except for one thing–the increasingly presence of drug and criminal activities on our streets. It’s something we grapple with every day and to be honest, feel torn about.

Here’s why: As a resident of the Pioneer Valley, a mother, a wife, and a business owner, I respect the right to free speech, to free assembly, and for people to make their individual choices. Now, however, we are at a point where people’s choices are interfering with my ability to run my business and to ensure that my employees can come to work safely, have a secure work environment, and return home safely when work is done.

Let me tell you about a few incidents in the last two weeks. In that time, including today, my staff and I have called the Northampton Police at least 3 times, the latest being today when a friend and I witnessed a man virtually unable to walk down the sidewalk, intoxicated, blocking pedestrian access, and requesting money from passersby.

This past Friday night, my store manager called when two of my staff were verbally assaulted by a man we have called about several times in the past. (This same man once asked one of my staff if he could sell her bike for drug money, then share the crack with her. What an offer!)

I called one weekday, on the way to the parking garage, as two men drank Vodka outside of Herrell’s Ice Cream, then threw their empty bottles and cigarette packs into the street. 2:30 in the afternoon, outside an ice cream shop where as a parent, I could imagine bringing my son for an after school treat. Needless to say, it didn’t make ice cream seem desirable.

These are just a few of the episodes we have encountered, in just the past two weeks, and frankly, these are on the tamer side relative to some we have witnessed.

Last night, I attended a meeting of the Downtown Business Community to meet with police and to hear what our options are. On my way there, a couple approached me to ask for money and when I refused, with a simple no, yelled at me the following, “Oh, if you’re black in this town they arrest you, but if you’re gay, they throw you an engagement party.” And increasingly, I hear this kind of talk. Talk that is homophobic, or racist, or offensive in another way.

I shook it off, walked upstairs to my meeting and hoped to hear about my options. And do you know what I learned? We have none right now.

Because of the very important right for people to be on the street, to speak their minds, and to follow their own path, there are no real options. And again-let me repeat-these are rights I value and respect.

And at this point, however, I’m simply at a loss about how to handle it and how best to help our town. And so, I come to you, Essentials’ friends and family. Let’s think creatively about how to solve these problems and take back our streets from these behaviors.

I’ve tried some things and I want to share two letters with you, each penned to Mayor Clare Higgins over the course of the last 7 months. To date, there has been no response to these letters, despite my call for a meeting with her.

If you feel that these issues warrant our attention as a community, and that we have to determine a solution that benefits all of us, I encourage you to write to the City Council, write to the Mayor, and to share your ideas with me and the other business owners in town. Is there a creative way we can address this problem? It’s past time which means the time is now.

Here is the first letter I sent to the Mayor last summer.

16 July 2010

Mayor’s Office-Room 12

City of Northampton

210 Main Street

Northampton, MA 01060

Dear Mayor Higgins,

I write to you today as a business owner in Northampton, having owned Essentials, on Main Street, for the past six years. In my opinion, local independent retailers are the backbone of what makes this town vibrant, alive, and thriving.

I am writing out of exasperation and frustration at what I see as a worsening of issues with drug and criminal activity on the streets of Northampton. It is clear that as a town, we face economic times that require tough choices. That being said, a lack of resources cannot be blamed for letting our town become a place that feels uninviting, and potentially even a threatening place to be.

More and more, I hear customers talk about how they don’t feel comfortable walking the streets of Northampton. They are tired of being accosted and feeling threatened. And I admit-I can’t blame them.

In the last month, we have had a drunken man in the store with a lit cigarette, who became belligerent when asked to leave. I have witnessed yet another drug transaction in the Kirkland Avenue alley, and the participants were unmoved when I shouted to them “I can actually see what you are doing!” We have had to ask numerous people to vacate the front of the store as they impeded access to our front door, smoking in our doorway, discussing drug-related activities. And we have witnessed the “injured vet” in front of CVS literally take shifts with two other men, pooling money with one another as they take breaks from their station to leave the scene and buy drugs. We have also witnessed numerous fist-fights, and as I write this line, one of my staff has come to tell me of another police visit outside the store because of a violent, inebriated man outside.

Two days ago, I left my store to hear a man outside of CVS swearing and shouting expletives as he discussed his latest arrest for wielding a knife. I turned to ask him to please be aware of his language as there were families and children walking down the street, to be faced with another torrent of expletives, now directed at me.

We have watched people pass out in front of the store. We have cleaned, and cleaned, and cleaned.

Many of my employees walk either to work, or home at night, on a path that takes them under the bridge on Main Street. They feel threatened by and uncomfortable with the men, frequently in an altered state, who sit there and comment to and about them. I cannot stomach a situation where my staff do not feel safe coming to work, and sometimes fear who might actually come in to the store.

We call police non-emergency on a regular basis. I feel that too high a percentage of my time at work is now being spent on crisis management, dealing with situations like those I have described above, and taking me away from the work I need to do. I cannot “police” the public way, Kirkland Avenue, behind my store, and yet increasingly, feel that this is something I have to do because the activities there directly impact my business. I have a freight door delivery in the back and when my staff needs to go back there, they feel nervous and uncomfortable, often because of the public drunkenness we see back there.

My store manager, Colette Katsikas, who has been with the store for 13-years, dislikes going to her car at night because of the number of men urinating in the Kirkland Avenue alley, leaving alcohol containers—which my staff then has to clean up–, and loitering. She talks to me about how she avoids walking up the street, regardless of the time of day, because she no longer feels safe in a town that is her home. Ms. Katsikas also feels that with regard to inappropriate and unsafe behavior on the street, she does not have a voice because she fears the repercussions of speaking out, and “doesn’t want to make them angry.”

In my opinion, the more customers feel uncomfortable and avoid shopping and visiting here, the greater the economic impact on my business and others. Stores like mine have already been weathering an untenable economic situation, now made worse by the current “feeling” on the street.

To be completely honest, there are many times where even as business owner, I avoid downtown shopping and avoid bringing my son to downtown because I can’t handle the hassle anymore, and because there are certain things I just don’t want my 9-year-old to have to see. It is exhausting. If I am feeling that way, how can we legitimately expect that customers will be inclined to visit us when there are other options for them?

As a staff, we respect the right of people to congregate in town, and yet, when does this behavior impede our right to exist peacefully in our own town?

Town officials need to make clear that there will be zero tolerance in this town for behavior of this kind. Northampton needs to remain a safe place for ALL of its residents and visitors, but increasingly does not feel that way for me and the women who work for me.

I would appreciate the opportunity to discuss this with your further and welcome the opportunity for brainstorming solutions to help the situation.

Thank you for your time, and I look forward to hearing from you.

Respectfully,

Sydne J. Didier

Owner, Essentials

To view Part 2 of this post, please visit Northampton Needs Our Ideas, Part 2.

Vacation fantasies, courtesy of Essentials

Like anyone else sick of winter, we’ve got the travel bug right now. It seemed fitting that the latest store window showcase our wanderlust, and some of our new favorite products from Zero Per Zero.

We can’t send you on vacation, but at least we can get you a cool map of someplace you’re longing to go. London, Seoul, Osaka, Tokyo, NYC, and more. (I have the Seoul and Osaka maps up in my house and I love them.)